>> well, i think it's a cautionary tale for the big media companies and the big tech companies who perhaps wish to acquire a lot of these companies. they're a lot harder to monetize than you think. and this is a business that moves very fast. and when you look at something like myspace, when it first sold to newscorp in 2005, there was much excitement about the fact it had the most users and it was the biggest. but we saw facebook, at that time very fine-- tiny, compute better and fast or the business. myspace lost because newscorp failed to execute, in my opinion and because they didn't focus on the technology at the time and their competitors did. i think that's a danger for any business in any industry. i don't think it necessarily is a suggestion that we're going to see the explosion of a number of healthy-- potentially healthy business in this field. >> suarez: and, josh, when we talk about myspace, we're looking at, as jessi mentioned, a company that was a leader in its field. so as they always say in the financial services commercials-- past performance is no prediction of future va